Search
Close this search box.

Elite Concepts

Hong Kong is renowned for its exceptional dining scene, and Elite Concepts has established itself as a leader in hospitality since its founding in 1991. With a diverse portfolio of restaurants, bars, and clubs across Hong Kong, China, and Jakarta, the company has introduced innovative dining concepts like American Country and Retro-Vietnamese, revitalizing areas such as Lan Kwai Fong. Today, its acclaimed establishments, including yè Shanghai and nanhai no.1, are celebrated for their stunning design and city views.

To remain competitive, Elite Concepts collaborates with partners to explore new markets, currently operating in Hong Kong, Kowloon, Shanghai, and Taipei, with plans for expansion to Beijing, Berlin, and New York. The company is committed to adapting to market trends and continuing to define Asian hospitality for the future.

Milestones
Elite Concepts
MAR 1991
yè shanghai – Admiralty
DEC 1998
yè Shanghai – Shanghai
JAN 2002
yè Shanghai – Tsim Sha Tsui
OCT 2002
Nanhai No.1 & eyebar
MAY 2010
Deng G Wanchai
MAR 2011
1949 & Duck de Chine
JUL 2011
yè Shanghai – Taipei
APR 2015
Deng G Sichuan
OCT 2021
Nanhai No.2
OCT 2022
PENTHOUSE
AUG 2024
Lotus & Spice
OCT 2025
The Acorn Story

The acorn is the seed of the mighty oak that symbolizes growth, success, and permanence. Why is the acorn the symbol of Elite Concepts. An unusual company, Elite Concepts chose an unusual symbol: the acorn, the seed of the mighty oak. Young, growing, bursting with potential, the acorn embodies our philosophy.

We’re a youthful, can-do company, with young ideas ready to grow into tomorrow’s hospitality trends. That’s why we’ve taken this western symbol of growth, success, and permanence and given it new Asian roots. We invite you to watch what springs up the years ahead.

The People

Inside the minds of Elite Concepts staff
are a wealth of ideas which will grow into tomorrow’s hospitality trends. We are experts at seeing the potential in new ideas, and making the most of that potential.

Paul Hsu
EXECUTIVE DIRECTOR

After graduating from Cornell University, Paul traveled the world to learn the hospitality industry and its diverse cultures. In 1991, he founded Elite Concepts to provide independent dining and entertainment for a younger, sophisticated clientele. Over 20 years, he has built it into one of Asia’s leading hospitality firms, focusing on innovation and style while avoiding gimmicks.

Damien Chang
GENERAL MANAGER, YE SHANGHAI GROUP

Damien joined us as the General Manager of yè Shanghai in 1998. Damien is responsible for the overall operations and management for the restaurants under the brand yè Shanghai. He has over 30 years of experience in the Chinese restaurants and hotel industries.

Wilson Law
Financial Controller

Damien joined us as the General Manager of yè Shanghai in 1998. Damien is responsible for the overall operations and management for the restaurants under the brand yè Shanghai. He has over 30 years of experience in the Chinese restaurants and hotel industries.

Stay in Touch.
Drop us a Line.