The Acorn Story

The acorn is an old western symbol, the seed of the mighty oak that symbolizes growth, success, and permanence. Why is the acorn the symbol of Elite Concepts?

An unusual company, Elite Concepts chose an unusual symbol: the acorn, the seed of the mighty oak. Young, growing, bursting with potential, the acorn embodies our philosophy. We’re a youthful, can-do company, with young ideas ready to grow into tomorrow’s hospitality trends. That’s why we’ve taken this western symbol of growth, success, and permanence and given it new Asian roots. We invite you to watch what springs up the years ahead.