Inside the minds of Elite Concepts’ staff are a wealth of ideas which will grow into tomorrow’s hospitality trends. We’re experts at seeing the potential in new ideas, and making the most of that potential.

Paul Hsu
Executive Director
After graduating from Cornell University's School of Hotel Administration in New York, Mr. Paul Hsu traveled and worked around the globe with two goals in mind: to learn all aspects of the hospitality industry, and to absorb each country's unique culture, and create an authentic and luxurious experience for every guest.
Following extensive work in the luxury hotel industry, Paul established Elite Concepts in 1991 to fill a market niche for independent dining and entertainment venues catering to a younger, more sophisticated clientele.
Mr. Hsu has pursued his vision for over 20 years, building Elite Concepts into one of Asia's leading hospitality management and consulting firms. By avoiding gimmicks and fads, and stressing innovation, comfort, and style, Paul will no doubt continue this success.
email: ph@elite-concepts.com
Amin IP
Executive Director, Beijing
Amin Ip joined us in 1992 and is currently the Director of Operations of 1949 - The Hidden City and 1949² - Jin Bao Jie. Amin has overall responsibility for all operational issues, business development as well as strategic management. He has over 20 years experience in the food & beverage industry.
email: amin.ip@elite-concepts.com

Following extensive work in the luxury hotel industry, Paul established Elite Concepts in 1991 to fill a market niche for independent dining and entertainment venues catering to a younger, more sophisticated clientele.
Mr. Hsu has pursued his vision for over 20 years, building Elite Concepts into one of Asia's leading hospitality management and consulting firms. By avoiding gimmicks and fads, and stressing innovation, comfort, and style, Paul will no doubt continue this success.
email: ph@elite-concepts.com

Damien Cheng
General Manager, yè shanghai Group
Damien Chang joined us as the General Manager of yè shanghai in 1998. Damien is responsible for the overall operations management for the restaurants under the brands of yè shanghai. He has over 30 years of experience in the Chinese restaurants and Hotel industries.
email: damien@elite-concepts.com
Danny Hui
General Manager, yè shanghai Xiantiandi, Shanghai
Danny Hui joined us in 2000 and is currently the General Manager of Ye shanghai shanghai. Danny has overall responsibility for all operational issues, business development as well as strategic management. He has over 34 years of experience in the food & beverage industry.
email: danny.hui@elite-concepts.com
Wilson Law
Financial Controller
email: wilsonlaw@elite-concepts.com
Mae Go
Business Development Manager
email: mae@elite-concepts.com